Replica Watches UK — Located on Rodeo Drive, the new boutique is IWC’s second flagship in the United States.
Rodeo Drive is known worldwide as an iconic destination and offers discerning customers the ultimate luxury shopping experience amidst the glitz and glamour of Los Angeles. A flagship boutique on Rodeo Drive has been a long-time goal for IWC Schaffhausen ever since opening the first US boutique in Beverly Hills in 2008.
The Rodeo Drive Flagship Boutique features an innovative retail concept, the first of its kind in the United States.
It celebrates IWC’s American heritage – “As a brand, our story begins with the American watchmaker Florentine Ariosto Jones who turned his dream of an American watch factory in Switzerland into reality”, said CEO Georges Kern – and its passion for and commitment to film. This celebration begins with the architecture, referencing the golden age of Hollywood of the 1920s and 1930s through an architectural blend of art deco and classic modernism and with the distinctive air of Hollywood glamour.
With two floors of dedicated retail space, the new boutique offers an exceptional collection of IWC’s timepieces on the ground level. The mezzanine level is set up as a spacious film-themed lounge, featuring a gallery of IWC’s history in the film industry that comes to life via photographs, props and memorabilia.
The boutique features a mix of Macassar wood, polished stainless steel, Nero Seta and Carrara marble as well as luxurious carpets. In addition, customers will be offered a unique digital experience, with digital screens positioned around the store, allowing a deeper insight into the world of luxury Replica Watches UK.
To commemorate the upcoming opening of the Rodeo Drive Flagship Boutique, IWC has created the Big Pilot’s Watch Edition “Boutique Rodeo Drive” (Ref. IW502003). Limited to 250 pieces worldwide, the timepiece is furnished in ceramic and titanium with a blue dial, combining the classic functionality of the traditional Pilot’s Watch with state-of-the-art technology, high-tech materials and modern design elements.
The newly updated 46-millimetre case provides the same presence as the former model but with an even more desirable look and feel. The case is made of high-tech ceramic and the crown is made of titanium. The largest self-winding movement, the IWC-manufactured 51111 calibre, has a power reserve of 7 days.